Bic Art Master Africa has launched the sixth edition of its art competition. This year’s theme is Ubuntu (One Africa) and creatives throughout the continent are invited to capture their vision using the Bic ballpoint pen. Gregory Alibaux, Art Master Africa custodian and marketing director for Middle East and Africa at Bic, seeks to continue to provide a platform for artists and creatives in the region to help them express themselves while continuing to encourage self-expression and creativity. This edition marks the year where BIC has elevated the programme by launching an Art Master Africa metaverse gallery which crosses borders and brings African talent to the world.
Submissions opened from the 19th of April and will be open until the 18th of July 2024 through the Bic Art Master Africa website. Participants will have three months to complete their artwork before judging takes place, followed by the winner announcements in the last quarter of the year. Entries will be judged based on creativity, originality, and technical skills. First, second, and third place winners will be rewarded $2,000, $1,000, and $500 by Bic respectively. Additionally, a total of nine winners from across the region will also be announced and awarded. Artwork of selected participants will be included in various art platforms owned by BIC, including the most recently launched Art Master Africa Metaverse Gallery.
Art Master Africa was incepted in 2017 in South Africa and the competition expanded into the wider Middle East and Africa regions. Each edition introduces a new theme where creatives are asked to showcase their work using the Bic ballpoint pen. This year’s theme, Ubuntu, invites artists to express what unity and interconnectedness within Africa means to them. To date, Art Master Africa has engaged with over 6,000 creatives from across the region.
