This New Art Platform Promotes Contemporary African Artists

Making art is enjoyable, but getting it seen by others is not as easy as professionals make it look. If you are unsure about the best ways to promote your art, start by knowing the best spaces around you.

The African Art Hub (TAAH) is one of the many unique platforms committed to supporting African artists to leave a lasting mark on the international market. The TAAH team presents a carefully curated selection of art works handpicked just for clients and prospective buyers and will also guide clients who are interested in art commissions by attentively noting their preferences.

The African Art Hub (TAAH) is a United Kingdom-based art market platform and agency that promotes contemporary artists from Africa and the diaspora. It scouts for contemporary African visual artists to unveil the hidden talent that the continent offers to the world stage. The platform strives to be at the forefront of efforts to break barriers and reinvent bridges between artists and collectors (corporate and private), galleries, museums and art aficionados while ensuring that African artistry is valued as it deserves.

Abraham Abia, a well-known energy attorney in Africa, established TAAH in November 2021. Unquestionably, his passion for improving the economic and social standing of Africa inspired him to develop his business talents in a variety of industries, including the arts. Growing up, Abia observed a crisis among enthusiasts who were forced to abandon their practice in order to seek new careers, primarily due to a lack of money and support. This stoked his desire to start an organization supporting the careers of African artists and promoting African art in the global art market.

The agency’s E-Gallery and global digital platform highlights how independent the art community has become from the typical high street gallery space. This distinct feature places TAAH in a unique position through a wider audience reach and platforms to provide artists with a much larger market while ensuring that artists don’t find themselves limited or bound by the agency.

Select individuals from various continents and nations make up the members of the TAAH team and participants. They all work together under the creative direction of Pratiti Shah, the organization’s project manager and an expert curator, art consultant, and researcher. The TAAH Ambassadors serve as the organization’s representatives in their various nations and serve as the go-betweens for TAAH and the artists in those regions. The goal is to foster an atmosphere that encourages the development and maintenance of synergies while providing space for expansion and collaboration. This supports the organizations’ mission to be a global conduit for African art, artists, and art practitioners as well as to have a strong local presence in the geographic areas where its artists are based.

The agency aspires to break away from the traditional gallery model and intends to have its art on exhibit both within the African continent and outside, even if there are plans to create a physical gallery this year in addition to the online platform. The “Public Art” (PA) program and/or partnerships with existing organizations make this possible. TAAH is ready to offer art that appeals to all lovers, not just those who visit galleries. The agency wants to work with developers and the TAAH team of sculptors to build substantial art installations throughout cities and villages through the “Public Art” (PA) initiative.

Another aspect that caters to artists affiliated with the agency is the TAAH community program; it gives artists the opportunity to not only be seen and make sales, but also to be nurtured so they may develop on the global market and get the information and skills necessary to compete on their own.

Through regular interviews with artists, significant figures in the art world, and outside organizations, the agency hopes to engage art aficionados, stakeholders, and practitioners. Then, all websites and social media channels advertise these interviews. The TAAH often hosts critique sessions, slide shows, and lectures for the artists it represents. The firm is dedicated to creating a crop of artists who are confident and shrewd with impressive collections of work while treating customers, buyers, and collectors to a varied constellation of thought provoking, visceral imagery and wide-ranging art forms from across the African continent and beyond.

Their Artists are; Badru Temitayo, Adetope Peter Kiladejo, Edward Prah, Kevin Ochieng Onyango, Zephaniah Lukamba, Seleman Kubwimana, Matt Kayem, Sheila Fuseini, Thabiso Dakamela and Ibrahim H. Bamidele